Step 1: Lie your fucking ass off.
Step 2: See step 1.

While we’re at it…
How to be an upstanding member of the Media:
Step 1: Lap up lie.
Step 2: Do absolutely nothing regarding researching the lie.
Step 3: Copiously defend liar.
Step 4: See step 1.

When parts of McCain’s defense don’t add up - The Carpetbagger Report